![]() ![]() WeChat has another name as "Everything App". WhatsApp's monetization is limited to business messaging usage and payment, whereas WeChat has expanded to more value-added services such as moments and gaming, and 3.5 million mini programs. Although numbers of users for the two platforms are comparable, WeChat's monetization is more advanced. Both have existed for over one decade, attract over one billion users across multiple countries, and serve both business users and consumers. The following figure shows the comparison of WhatsApp and WeChat. WeChat has established a variety of revenue streams as shown in the below figure. In this section, I would mainly focus on the comparison between WhatsApp and WeChat. In 2019, Zuckerberg laid out his ambitions to turn Meta’s platforms into an all-in-one tool of “calls, video chats, groups, stories, businesses, payments, commerce, and…many other kinds of private services.” In the same year, Zuckerberg lamented that he didn’t listen to advice from The Information’s Jessica Lessin in 2015 to copy the success of WeChat. This year, Meta CEO Mark Zuckerberg mapped out a super app-like vision for WhatsApp that would enable consumers in Brazil to find, message, and purchase within the chat. WhatsApp and WeChat - Similarities and Differences This article took a closer look at WhatsApp, and focused on both their quantitative and qualitative aspects. Consider how much you're willing to spend and how much value the app will bring to your business.In my previous article Meta: Ads Business Growth At Risk, one question from the audience was how WhatsApp's future monetization would impact Meta's ( META) stock price. Messaging apps like WeChat charges businesses for payment integration and other features while WhatsApp has a free business app. ![]() Factor in costįinally, factor in the cost of using the messaging app. Look for apps that offer easy integration with the tools you use to make communication more streamlined. If your business uses other tools such as CRM software, it's essential to consider how well the messaging app integrates with those tools. You can also ask your employees or customers to try both apps and provide feedback. Try using both WhatsApp and WeChat and see which one feels more natural to you. Test the appīefore committing to a messaging app, it's a good idea to test it out first. If your employees or customers find the app difficult to use them to message your brand and inquire about your products, it may not be the best choice for your business. Consider how easy it is to use the app and map out the customer experience on messaging apps like WeChat. Consider user experienceĪnother important factor to consider when choosing a messaging app for your business is the user experience. Too many messaging channels to handle? Connect to all and reply in an all-in-one inbox simultaneously on SleekFlow. It also allows users to make calls to non-Viber users at a low cost. Viber: Viber is a messaging app that offers features like voice and video calls, group chats, and stickers. It also allows users to follow celebrities and companies on the app and interact with them. LINE: LINE is a messaging app that originated in Japan, offering various features like voice and video calls, group chats, and stickers. It also has a feature to create channels and groups with a large number of members. Telegram: Telegram is a cloud-based messaging app that offers end-to-end encryption and self-destructing messages. WhatsApp, it’s also good to consider other messaging apps similar to WeChat: Once you looked at the differences between WeChat vs. Compare with other apps similar to WeChat If you need a platform that supports multiple languages, WhatsApp is the better option. For example, if you require payment integration, WeChat may be the better choice. Look for features that will help you meet your business needs. ![]() The next step is to evaluate the features and functionality of each messaging app. Once you have identified your business needs, you can determine which messaging app is best suited for your needs. The first step in choosing the best messaging app for your business is to determine your business needs. If you’re still deciding on whether to use WeChat for your business, use this checklist to help you choose the best messaging app for your business:ĭetermine your business needs based on your location, customer base, language requirements, payment integration needs, and security and privacy concernsĮvaluate app features and functionality based on your business needsĬompare with other apps similar to WeChatĬonsider integration with other tools, such as CRM software and e-commerce stores ![]()
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